To commemorate the 10th anniversary of Mekong-ROK cooperation and “2021-2022 Mekong-ROK Exchange Year”, Korean Embassy will use 30 tuktuks in Phnom Penh promoting the video on Mekong-ROK cooperation from 17 December 2021 to 17 January 2022.
This event seeks to publicize the importance of Mekong-ROK partnership, while complying to Cambodia’s COVID-19 response measures. Taking into account Cambodians’ familiarity with multimedia, and utilizing a familiar and universal public transportation, tuktuk, Korean Embassy hopes to effectively communicate the meaning and importance of Mekong-ROK cooperation to the citizens of Phnom Penh.
Charles Tsoi, president of the tuktuk advertisement company said that is event will provide an opportunity to create economic gains for the tuktuk drivers who are experiencing difficulty due to COVID-19, while also giving a chance for drivers with the commitment to promote Mekong-ROK cooperation themselves.
Samnang, a tuktuk driver, said it was the first time showing public advertising through his tuktuk, saying that he hopes tuktuk video commercials will become more common in the future. He said that as the foot of the Phnom Penh citizens, he will try his best to promote Mekong-ROK cooperation by traveling all around the city.
The video of Mekong-ROK cooperation can be seen on the Korean Embassy website and Facebook.
