Busan, Korea’s second-largest city and main port, has gained a reputation as a renowned venue for international events and festivals.
Beyond its vibrant event scene,Busan’s picturesque coastline and beaches have made it a captivating maritime tourist haven.
Haeundae Beach and Gwangalli Beach, in particular, are beloved by both locals and international visitors. This combination of leisure and tourism presents a truly delightful experience for all visitors.
Adding to its allure, Busan boasts a rich tapestry of historical sites and temples. Landmarks like Beomeosa Temple, Hae dong Yonggungsa Temple, and Gamcheon Culture Village showcase the city’s cultural heritage.
Beomeosa Temple, dating back to the 7th century, stands out as Korea’s finest temple, offering exquisite temple scenery and a deep connection to Buddhist traditions. Busan has been recognized domestically and internationally as one of National Geographic Traveller’s 25 most inspiring travel destinations.
In its pursuit of becoming a world-class digital international financial hub, Busan has undertaken multiple endeavors. These include bidding for World EXPO 2030; constructing a new airport on Gadeokdo Island; attracting three domestic and foreign financial institutions for a robust digital financial infrastructure; embracing fintech, blockchain, and other technologies related to the Fourth Industrial Revolution to build a finance cluster; and establishing a digital asset exchange in Busan.
Additionally, the city is making dedicated policy efforts to create a green smart city. Busan has established a carbon-neutral implementation base to address climate change and formulated plans to foster a new growth-driving hydrogen industry. Furthermore, it is actively engaging in research and development on ammonia, a clean fuel for vessels, to create a low-carbon green city.
With such irresistible strengths, Busan has emerged as a leading candidate to host World EXPO 2030. During the 172nd BIE General Assembly held on the 20th, Busan made a remarkable impression with its captivating presentation featuring President YOON SUK YEOL and internationally renowned celebrities.
The city’s commitment to hosting World EXPO 2030 was further demonstrated through the grand reception held for BIE member countries on the 21st. Under the theme “WAVE” that symbolizes the city’s maritime roots and the Korean Wave, the event presented a fascinating showcase of K-Culture and K-Tech. Along an 850-meter passage leading to the reception hall, the exhibition was arranged under the title “Route pour Busan, KOREA; Walking to 2030.” This unique arrangement served as an exceptional opportunity to present Busan’s charm to the public, BIE representatives, and dignitaries.
With the host city selection scheduled for November, Busan remains dedicated to showcasing its readiness and promoting itself as the ideal destination for this prestigious global event.
